Hybrid Entertainment Experience & Self-Care App
An entertainment platform that catered to the needs and habits of the Middle East Region and allied with a self-care app for self-service and subscription management.
The Middle Eastern media and entertainment market was valued at USD 30,349.4 million in 2020, and it is expected to reach a value of USD 47,029.82 million by 2026. With the rise of on-demand media platforms and capabilities of handheld devices, consumer behavior & expectation toward TV and the services offered on it are rapidly changing.
While TV is still a very popular household device, the market demands a flexible and even platform that allows operators and content owners to tailor their services to meet the changing consumer landscape.
We were tasked to help the company with strategic design and indigenous technology solutions, to transform the TV viewing experience for UAE consumers in a manner that integrated traditional TV viewing and on-demand streaming seamlessly. Designed and engineered an Android compliant hybrid experience and a self-care application (Android and iOS)
Team
We were a team of 4 designers and I was part of the team that lead the end-to-end design delivery which included - Consumer Research, Benchmarking, Concept design, UI/UX, CX, Visual Design, and Prototyping.
Duration
4 months
Design Process
Competitor Benchmarking
Aspects of our benchmarking
Key Insights
Ethnographic Research
We recruited 20 consumers to understand their needs and habits around media consumption. Focused on the features they use, needs, improvements and the pain points that were not addressed by existing streaming applications.
Key Insights
Target Users and Personas
Concepts
Dive Into Media
A new age viewing experience that enhances any television into a smart TV. Enables voice search with Google Assistant and Smartphone as remote and gamepad.
Media First Experience
Delivering the next-generation of immersive media experiences that enrich Life! MediaFirst empowers operators to offer subscribers rich, compelling TV experiences on any screen.
Media Room
An experience that reflects the needs of its user - to celebrate their next generation TV. Creating a single hub for the best stories on the platform with easy jump off points to the deeper catalogues.
Key Areas of Focus
We maintained basic principles that would be applicable on any concept
Style Guide
Visual Design
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Features that translate beautifully across devices. With users owning more than one device, the goal was to design and deliver a consistent experience across devices, regardless of where the user starts, continues, and ends the journey.
Custom Android Launcher
The design is in-line with global market trends and Android 12 TV guidelines, bringing focus to content images and reels for an immersive experience
Live TV
Accommodating 6000+ channels, the Program Guide & Zap Banner have been enhanced for clear legibility and a clean and intuitive navigation
High Level of Customisation
The platforms allows its users to rename, reorder, delete and hide channels to let them create a custom experience
Self Care Application
A holistic self-care platform with multilingual support allowing users to manage their Set top boxes, subscriptions, payments, and connect with customer care directly
Google Assistant Enabled
Speech-to-text enabled search
Account and Subscription Information
Age Restrictions and Parental Control
Program Detailed Page
Design System
